Here's a Marketing WOW! idea.
The most costly form of advertising is TV. No other advertising effort comes close! So, negotiate with independent TV and cable channels to get your business on TV for FREE! Here is how.
Sponsor an event that has the attention of the media or can easily get the attention of the media. Choose the event especially if this event is running frequent TV ads. For example: In Atlanta, the V103 "For Sisters Only" event, sponsored by the radio station, brings out thousands. Not only, is it covered by the radio station, it get local news and TV coverage as well.
You can sponsor in many ways:
1.You can donate gifts that can be used as prizes.
2.You can contribute your company's expertise such as artwork
3.You can provide human resources, bodies to staff
4.You can give money
By donating or sponsoring, your company's logo and name appears on all printed advertising and in all TV promotions.
In 2004, my very small business sponsored a wedding featured on ABC's "PrimeTime with Diane Sawyer". I gave the bride and groom a unique gift from our inventory. Many others participated in the event to complete the entire wedding. Nonetheless, this was surely the least expensive advertising I did that year to get such a bang for our buck!
This is a fantastic way to show your company's logo and/ or name to a large number of people.
Make sure to go all out to leave a lasting impression and memory on the viewers or you have wasted FREE TV advertising time.
About The Author: Cheryl Hubbard is a business and marketing coach with 20 years of proven experiences. She has worked with thousands of businesses of varying sizes and industries including international and internet retailing. And, she resolves that ALL businesses are in the Marketing business!
For great resources for entrepreneurs, solo-preneurs, small business, startup and marketing visit her new Wow! Now What? Business Coaching programs and blog:
http://www.WowNowWhat.com
http://www.AskCherylHubbard.com
Article Source: http://EzineArticles.com/?expert=Cheryl_Hubbard
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